Skills & Stack

What I bring
to the table.

A full-stack PM skillset — from writing prompts for LLM agents to defining data models, from running 40+ user interviews to owning a ₹40 Cr product roadmap.

How I think

"A voice agent isn't a technical project — it's a speed-of-outreach problem." I start with the system constraint, not the feature list. Every decision is traced back to a metric. Every product is designed to compound.

PM Toolchain
Figma
Notion
Slack
Miro
Mixpanel
Amplitude
Postman
MS Clarity
Jira
n8n
Salesforce
Loom
Confluence
Figma
Notion
Slack
Miro
Mixpanel
Amplitude
Postman
MS Clarity
Jira
n8n
Salesforce
Loom
Confluence
Figma
Notion
Slack
Miro
Mixpanel
Amplitude
Postman
MS Clarity
Jira
n8n
Salesforce
Loom
Confluence
Figma
Notion
Slack
Miro
Mixpanel
Amplitude
Postman
MS Clarity
Jira
n8n
Salesforce
Loom
Confluence
AI & Engineering
OpenAI
Claude
Gemini
Next.js
Node.js
Python
MongoDB
AWS
React
Razorpay
Redis
Gupshup
Cursor
OpenAI
Claude
Gemini
Next.js
Node.js
Python
MongoDB
AWS
React
Razorpay
Redis
Gupshup
Cursor
OpenAI
Claude
Gemini
Next.js
Node.js
Python
MongoDB
AWS
React
Razorpay
Redis
Gupshup
Cursor
OpenAI
Claude
Gemini
Next.js
Node.js
Python
MongoDB
AWS
React
Razorpay
Redis
Gupshup
Cursor
Core PM

The fundamentals,
with proof behind them.

Every PM claims these skills. The difference is in the decisions they've backed — from PRDs that went straight to dev, to OKRs that moved the business needle.

"I don't ship features that can't be traced to a metric. I don't start with solutions."
Product Strategy
Shifted Emversity from paid-only to PLG — emConnect became 2nd largest channel
PRD Writing
PRDs that go straight to dev — no interpretation, no back-and-forth
User Interviews
40+ teacher interviews (emConnect) · 22 bounced-user sessions (ECHO)
OKR Setting
Set funnel metrics for 8 products — every metric traced to enrolment outcome
Discovery Research
First-principles problem framing before any solution was written
RICE Prioritisation
Sequenced 13 Hercules modules — RBAC & Finance shipped before features
Stakeholder Alignment
Managed 5 internal teams + 8 university partners across Hercules ERP
GTM Planning
Phased rollouts across ANIKA, AURA, emConnect — all metrics-gated
AI / LLM

Not AI-aware —
AI-native.

Built 4 AI products in production — voice agents, RAG systems, LLM scoring engines, dynamic rendering. Each with guardrails, fallbacks, and real revenue impact.

Semantic deviation threshold, confidence gating, and graceful fallback — because AI in a revenue path needs hard constraints.
Prompt Engineering & LLM Design
ANIKA · ECHO
System prompts, confidence thresholds, semantic deviation rate — 15K+ variants without hallucination
RAG Architecture
PitchMate
RAG chatbot inside LeadSquared CRM — real-time objection scripts and program context
Voice Agent Design
ANIKA VoiceBot
OpenAI Realtime API + Knowlarity · Silero VAD · SilenceNudger · 20× cheaper than human ISTs
LLM Intent Prediction
AURA
Hot/Warm/Cold classification + cross-BU fit — revived 68 admissions, ₹3.75 Cr
GenAI Guardrails & Safety
All AI products
Semantic similarity thresholds, feature flags, fallback-to-default, metrics-gated rollout
Growth

CAC down.
Revenue up. Every time.

Growth work that compounds — referral systems, affiliate engines, PLG loops, and landing page personalisation. Every project has a before/after in the numbers.

4 growth products. CAC reduced 35–65%. ₹40+ Cr revenue influenced. One channel built from zero to India's 2nd largest.
−65%
CAC reduction
emConnect vs paid channels
+300%
Lead → sale conversion
ECHO personalisation
₹23 Cr
Referral revenue
Zero additional CAC
+160%
Visitor → lead lift
ECHO · 2.1% → 5.5%
10K+
Affiliates onboarded
4 months · PLG loop
44%
Self-acquired affiliates
In-product referral only
Technical

Deep enough to
not need a translator.

I write specs that go straight to dev. WebSocket relay architecture, Redis caching strategies, database schemas, API contracts — handed to engineers without a meeting.

Built Hercules ERP on Node.js. Defined ANIKA's audio pipeline at 24kHz. Wrote ECHO's semantic formula.
Backend
Node.js microservices · PostgreSQL · MongoDB · MySQL · REST APIs · Webhooks
Frontend
Next.js · React · React Native · Redis caching · Server-Side Rendering
AI / ML
OpenAI API · AWS Transcribe · Silero VAD · WebSocket · Realtime LLM
Infra
AWS S3 · Lambda · Firebase · Docker · CI/CD · Feature flags
Integrations
LeadSquared · RazorpayX · Knowlarity · Gupshup · Freshdesk · WhatsApp API
Tools

The toolkit I
actually use.

Not a tools collector. Each tool here has shipped something — a PRD, a spec, a dashboard, or a key product decision.

Microsoft Clarity for ECHO discovery. Mixpanel for emConnect funnel. Figma for every product wireframe.
Figma
Figma
Wireframes · Flows
Mixpanel
Mixpanel
Funnel analytics
n8n
n8n
Automation
MS Clarity
MS Clarity
Session analysis
Notion
Notion
PRDs · Docs
Jira
Jira
Sprint planning
Postman
Postman
API testing
Amplitude
Amplitude
Product analytics
PM Frameworks I live by

Not in the playbook.
In the decisions.

Six frameworks that shaped every product — not theory, tools I reach for when the problem is hard and the answer isn't obvious.

First Principles Thinking

Strip the problem to its root. A voice agent isn't a tech project — it's a speed-of-outreach problem. Solved admissions leakage at scale.

Anika VoiceBot

Jobs To Be Done (JTBD)

Every product failure traces back to a JTBD mismatch. Used to define Emerge's 5-failure RCA and rebuild 42.ai around school incentives.

Emerge → 42.ai

Systems Thinking

Features are nodes in a system. AURA: audit → intent → pitchmate → outcomes → back to audit. Each layer amplifies the next.

AURA Intelligence Suite

RICE Prioritisation

Reach × Impact × Confidence / Effort. Keeps roadmap decisions defensible in every stakeholder conversation without gut feeling.

Hercules ERP Sequencing

Root Cause Analysis (5 Whys)

Before any pivot, a structured RCA. The Emerge → 42.ai pivot was driven by a 5-failure data analysis, not pressure or emotion.

Emerge Sunset Decision

PLG Loop Design

Growth is a by-product of value creation. Encoded seed → refer → earn → compound into emConnect — 44% joined via in-product referrals.

emConnect

What I
don't do.

Self-awareness is part of the skillset. These aren't weaknesses — they're guardrails built into how I work.

Ship features that can't be traced to a metric
Start with solutions before diagnosing the system constraint
Scale a channel before it's structurally sound
Treat AI as a feature — it's a system that needs guardrails